THE CUSTOMER EXPERIENCE
Without preconceived notions and biases, Karma objectively looks at all aspects of the customer experience – from the first web search to a closed sale, and everything in between.
You know your business. You know your industry. And other insiders know it. Your repeat customers know it. But does someone new know it? What message are your really sending?
Your website, your storefront, phone presentation, confirmation emails, customer service…They all communicate to your customers what matters most to you. They are opportunities to turn a seeker into a customer or, if the message is not portrayed correctly, lose a customer.
How clear is your message? How clear is the call to action? Does someone outside your organization understand what you do and what steps they should take to do business with you?
Sometimes it takes an outsider to see things that you miss because you are just too close to it.
After an initial assessment and discussion of goals, we will tailor a plan to fit your organization, your objectives and your budget.
Some potential services:
•Website usability assessment (either one person, panel or multiple individuals)
•Shop calls/visits (in person or phone)
•Customer service assessment and recommendations
•Marketing opportunities and missed sales
•Customer (current, former or potential) panels and surveys
•Assistance with marketing and service planning
•Team training
•Newsletter development (either one time or ongoing)
And anything else that makes sense to help you achieve your objectives